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@Pratyush - This article so succinctly illustrates so many points I've long and passionately felt about Vertical SMB SaaS, but never was so eloquently able to express. Thank you! Our mission at PushPress is just as meaningful as it was yesterday for US....but I think now others can start to understand better the power and meaning behind our mission and those that we support!

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Thanks Dan! One of the inspirations for the piece initially was listening to you on a couple podcasts talking about gyms and your vision for PushPress so it's awesome to see that it resonated with you. If you're ever in the Bay Area, I'd love to get a coffee or lunch with you if you're up for it. Excited to see what you guys keep doing!

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Ironically I’m here right now… but leaving in the morning. Just had a board meeting in the city.

I think we will be back every quarter for this meeting. So let’s catch up!

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Awesome, let's do it. I'll e-mail you!

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Let me check if I understood this right: is it like how square and stripe targeted small retailers and startups respectively, rather than large enterprise? And doing this 'bottoms up' approach is a good strategy to prove out a SaaS idea?

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Not quite, these are SaaS companies that are targeting SMBs with no real intention to expnad to enterprise (there aren't really too many enterprises in these specific verticals). I think the bottoms-up approach to B2B SaaS is quite common but a different thing.

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